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Case Study Lab #04: Human Resources Management and Corporate Culture

HUFLIT Collaborates with Vinpearl Landmark 81, Autograph Collection in Case Study Lab #04: Solving the Human-Centric HR Management Challenge

HUFLIT successfully organized the Case Study Lab #04 program at Vinpearl Landmark 81, Autograph Collection with the theme of Human Resources Management and Corporate Culture. The working session provided valuable practical perspectives on Gen Z talent retention strategies, standardizing SOPs combined with personalized emotional touches, and the people-care culture of Marriott International.

Đoàn giảng viên HUFLIT làm việc tại Vinpearl Landmark 81 Autograph Collection
HUFLIT Faculty Delegation and the Board of Directors of Vinpearl Landmark 81, Autograph Collection during the in-depth discussion session

On the morning of July 7, 2026, the Case Study Lab #04 project, hosted by the Center for Business Relation and Student Support (Brass Center) at the Ho Chi Minh City University of Foreign Languages - Information Technology (HUFLIT), took place successfully at the Vinpearl Landmark 81, Autograph Collection Hotel (720A Dien Bien Phu, Thang My Tay Ward, HCMC).

With the core theme "Human Resources Management and Corporate Culture in the Luxury Hotel Industry", the program continues to affirm its mission of bridging academic knowledge from the lecture hall with the most vivid practical developments at leading enterprises.

1. Overview of the Working Session at HCMC's Premier Luxury Hotel

The program took place from 09:00 to 11:15 on July 7, 2026. The HUFLIT delegation, consisting of full-time lecturers and management officers from various specialized Faculties/Units, was warmly welcomed by the senior leadership of Vinpearl Landmark 81, Autograph Collection:

Ms. Emelie Dolp Director of Operation
Ms. Mandy Tran Director of Sales & Marketing
Ms. Phuong Doan Director of Human Resources
Mr. Nhan Vu Director of Food & Beverage

2. Decoding Practical HR Situations (Case Studies & Best Practices)

During the session, the hotel's Board of Directors generously shared general management perspectives along with practical problem-solving orientations following the high-end operational standards of Marriott International. The core discussions focused on 3 main groups of issues:

Issue Group 1: Seasonal HR fluctuation challenges & flexible operational solutions

Analyzing the impact of timely HR fluctuations on customer waiting times and customer satisfaction scores (CSAT).

💡 Practical Application Orientation:
  • Enhance the cross-training model to proactively and flexibly coordinate personnel during peak hours.
  • Build emulation and internal engagement programs to increase employee retention.
  • Promote inspiring leadership, with direct managers accompanying and supporting the frontline workforce.
Issue Group 2: Balancing Standard Operating Procedures (SOPs) and Service Emotions

The art of harmonizing strict adherence to 5-star standard procedures with demonstrating sincerity and personalizing customer experiences.

💡 Core Service Philosophy:

Excellent service is a harmonious combination of procedural standards (SOPs), sincere care, and personalization. The business focuses on hiring for attitude, training for skills, and taking employee care as the foundation for employees to care for customers.

Issue Group 3: Shaping Work Culture and Retaining the New Generation of Workforce (Gen Z)

Discussing solutions to adapt to the Work-Life Integration trend of young personnel in a 24/7 service environment. The business focuses on building clear career development paths, increasing flexibility, and emphasizing comprehensive wellness programs for the team.

Không gian sảnh đẳng cấp tại Vinpearl Landmark 81 Autograph Collection

International-standard practical operational space provides a rich source of materials for lectures in Languages & Management majors

3. Field Survey and Shaping Lecture Hall Lessons

At the end of the discussion session, the HUFLIT faculty delegation directly toured key operational areas at the Autograph Collection Landmark 81. Visual experiences regarding *Guest Complaints Handling* processes, standard English communication, and professional behavioral culture provided valuable lecture materials for the Lecturers.

4. Overview of the Case Study Lab Project

Business Case Study Project

Case Study Lab | HUFLIT CareerHub

The Case Study Lab Project initiated by the Center for Business Relation and Student Support (Brass Center) of Ho Chi Minh City University of Foreign Languages - Information Technology, aims to create an in-depth connection forum between the HUFLIT faculty team and Business Experts and Leadership Boards.

Practicalizing Lesson Plans

Timely integration of corporate data and practical business problems into syllabi and lectures.

Activity Hour Conversion

Each working session is converted into +02 hours of professional activity for Lecturers.

Logistics Support

The University arranges 2-way shuttle buses and issues Certificates of Participation to Lecturers.

Find out more detailed information and schedules for upcoming sessions at: Case Study Lab Portal
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