HUFLIT Collaborates With TransViet Cargo In Case Study Lab #02 Program: Bridging Teaching And Business Practice
HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters. The working session focused on in-depth discussions regarding the application of artificial intelligence (AI) in corporate communications and strategic transformation solutions to adapt to market fluctuations.
To narrow the gap between teaching theory and operational practice at enterprises, Ho Chi Minh City University of Foreign Languages - Information Technology (HUFLIT) coordinated with TransViet Cargo to organize the Case Study Lab #03 program on May 20, 2026.
The event served as a practical professional exchange forum between HUFLIT lecturers, administrative staff, and TransViet Cargo's senior leadership around the topic: "Application of AI in Corporate Communications and Strategic Adaptation to External Challenges".
1. Overview of the Case Study Lab #02 Program
The program took place from 8:30 to 11:15 on May 20, 2026 at the TransViet Cargo headquarters (Vietnam Airlines Building, 108 Hong Ha, Tan Son Hoa Ward, HCMC).
- Mr. Pham The Chau (Faculty of Foreign Languages)
- Ms. Nguyen Thi Mong Ngoc (Faculty of International Relations - Communications)
- Mr. Nguyen Huu Hoang Thi (Faculty of International Relations - Communications)
- Ms. Phan Thi Anh Nga (Faculty of Foreign Languages)
- Mr. La Nhu Hai (Faculty of Information Technology)
- Mr. Ho Quoc Nguyen (Director of Media Center - TCSC)
- Mr. Do Duc Anh (Specialist at Center for Business Relation and Student Support)
- Mr. Nguyen Hoang Long Vice Director of MKT & BD
- Mr. Nguyen Thanh Toan Vice Director of Commercial
- Ms. Nguyen Minh Hieu Director of Admin/HR & Planning
2. In-depth Discussion: AI in Communications and Strategic Transformation
During the working session, TransViet Cargo representatives presented practical case studies stemming from the company's real-world operational perspective and needs. The discussion focused on two core thematic axes:
Key Professional Discussion Focus:
The HUFLIT delegation of lecturers raised many thought-provoking questions, bridging academic and training perspectives with market realities, creating a lively and highly practical discussion atmosphere.
Overview of the in-depth roundtable discussion on integrating real-world case studies into lectures
3. Field Trip and Opening Opportunities for Sustainable Cooperation
Following the in-depth discussion session, the HUFLIT delegation toured the actual working environment at the TransViet Cargo headquarters. This activity helped lecturers better update themselves on the actual working environment within the Logistics and Logistics Marketing industries.
The Case Study Lab #02 program not only provided invaluable practical perspectives for teaching at HUFLIT but also reaffirmed the university's commitment to accompanying and closely connecting with the business community.
4. Overview Introduction to the Case Study Lab Project
Business Case Study Project
Case Study Lab | HUFLIT Career Hub
The Case Study Lab Project initiated by the Center for Business Relation and Student Support (Brass Center) of Ho Chi Minh City University of Foreign Languages - Information Technology aims to create an in-depth networking forum between HUFLIT Lecturers and Industry Experts and Business Leadership.
Promptly integrating business data and real-world problem sets into syllabi and lectures.
Each working session is converted into +02 hours of professional activity for Lecturers.
The university arranges 2-way shuttle transportation and issues Certificates of Participation to Lecturers.
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