Sales & Marketing Intern for Owe Brand (Purified)

Mô tả công việc

You will support the Sales & Marketing Manager of Vietnam on their daily role, and more specifically on the Sales, Marketing and Social Impact.

Your role will be to support him in defining and implementing with excellence the Marketing & Sales Plan for Vietnam to ensure an “impactful growth”, so that we reach as many vulnerable people as possible.

Marketing

1. Develop Brand Awareness to reach vulnerable populations.

• Implement online strategy to push brand awareness:
  • Recommend a targeted communication Digital to boost awareness to vulnerable people
  • Implement Social Media strategy and plan on FB and Zalo, develop engaging contents to target vulnerable audiences (FB groups, etc…)
• Implement off-line strategy:
  • Define clear vulnerable populations to target through key partnerships
  • Conduct targeted offline communication with right partners to boost awareness to vulnerable populations (waste pickers, street vendors, Grab Drivers, workers unions, etc…)

2. Implement Social projects to even more vulnerable people

• Poor List program
• HCMC Culture Department program
• Water in School program

Strategy (Optional)

• Understand usage of vulnerable targets, analyze competition and market trends spending extensive time on the field with our resellers and end-consumers to understand their profiles, daily lives, pain points and aspirations.
• Contribute to build a relevant strategy to grow business and impact and participate to the construction of the Sales and Marketing plan with the Managing Team for 2023-2024
• Monitor our actions (implement and follow relevant ROI and KPIs)