HUFLIT Collaborates With TransViet Cargo In The Case Study Lab #03 Program - HUFLIT Career Hub<\/title>\n \n \n <script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n <script>\n tailwind.config = {\n theme: {\n extend: {\n colors: {\n huflit: {\n blue: '#1e3a8a',\n darkblue: '#0f172a',\n lightbg: '#f8fafc',\n orange: '#f97316',\n hoverorange: '#ea580c'\n }\n },\n fontFamily: {\n sans: ['Inter', 'sans-serif']\n }\n }\n }\n }\n <\/script>\n\n \n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n <link href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.4.0\/css\/all.min.css\" rel=\"stylesheet\">\n\n <style>\n body { font-family: 'Inter', sans-serif; }\n .prose p { margin-bottom: 1.5rem; line-height: 1.8; color: #334155; }\n \/* Increased font-size for Heading tags inside content *\/\n .prose h2 { color: #1e3a8a; font-weight: 800; font-size: 2.15rem; margin-top: 2.75rem; margin-bottom: 1.25rem; border-left: 6px solid #f97316; padding-left: 1rem; line-height: 1.35; }\n .prose h3 { color: #0f172a; font-weight: 700; font-size: 1.65rem; margin-top: 2rem; margin-bottom: 1rem; }\n .prose ul { list-style-type: disc; padding-left: 1.75rem; margin-bottom: 1.5rem; }\n .prose li { margin-bottom: 0.75rem; color: #475569; }\n <\/style>\n<\/head>\n<body class=\"bg-slate-50 text-slate-800 antialiased\">\n\n \n <div class=\"w-full px-0 py-6\">\n \n \n <article class=\"bg-white p-6 sm:p-10 lg:p-12 rounded-3xl shadow-sm border border-slate-100 w-full\">\n \n \n <h1 class=\"text-2xl sm:text-4xl lg:text-5xl font-extrabold text-huflit-blue leading-tight mb-8\">\n HUFLIT Collaborates With TransViet Cargo In Case Study Lab #02 Program: Bridging Teaching And Business Practice\n <\/h1>\n\n \n <div class=\"bg-blue-50\/70 border-l-4 border-huflit-blue p-6 lg:p-8 rounded-r-2xl mb-10\">\n <p class=\"text-slate-700 font-medium text-xl sm:text-2xl lg:text-3xl leading-relaxed italic m-0\">\n HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters. The working session focused on in-depth discussions regarding the application of artificial intelligence (AI) in corporate communications and strategic transformation solutions to adapt to market fluctuations.\n <\/p>\n <\/div>\n\n \n <div class=\"mb-10 overflow-hidden rounded-2xl shadow-lg border border-slate-100\">\n <img decoding=\"async\" src=\"https:\/\/careerhub.huflit.edu.vn\/wp-content\/publicmedia\/2026\/08\/transviet01-scaled.jpg\" alt=\"HUFLIT working delegation at TransViet Cargo\" class=\"w-full h-80 sm:h-[450px] lg:h-[550px] object-cover transform hover:scale-105 transition duration-500\">\n <div class=\"bg-slate-900 text-slate-300 text-lg p-4 text-center italic\">\n <i class=\"fas fa-camera mr-1\"><\/i> HUFLIT Lecturers and TransViet Cargo Management Board exchanging directly at the company headquarters\n <\/div>\n <\/div>\n\n \n <div class=\"prose max-w-none text-slate-700 text-xl lg:text-2xl w-full\">\n <p>\n To narrow the gap between teaching theory and operational practice at enterprises, <strong>Ho Chi Minh City University of Foreign Languages - Information Technology (HUFLIT)<\/strong> coordinated with <strong>TransViet Cargo<\/strong> to organize the <strong>Case Study Lab #03<\/strong> program on May 20, 2026.\n <\/p>\n <p>\n The event served as a practical professional exchange forum between HUFLIT lecturers, administrative staff, and TransViet Cargo's senior leadership around the topic: <em>\"Application of AI in Corporate Communications and Strategic Adaptation to External Challenges\"<\/em>.\n <\/p>\n\n \n <h2>1. Overview of the Case Study Lab #02 Program<\/h2>\n <p>\n The program took place from 8:30 to 11:15 on May 20, 2026 at the TransViet Cargo headquarters (Vietnam Airlines Building, 108 Hong Ha, Tan Son Hoa Ward, HCMC).\n <\/p>\n\n \n <div class=\"grid grid-cols-1 md:grid-cols-2 gap-6 my-8 not-prose w-full\">\n <div class=\"bg-slate-50 border border-slate-200 p-6 lg:p-8 rounded-2xl shadow-sm\">\n <div class=\"font-bold text-huflit-blue mb-5 flex items-center text-xl lg:text-2xl\">\n <i class=\"fas fa-user-graduate text-orange-500 mr-3 text-2xl\"><\/i> Participating HUFLIT Delegates\n <\/div>\n <ul class=\"text-lg lg:text-xl text-slate-600 space-y-4\">\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Pham The Chau (Faculty of Foreign Languages)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Ms. Nguyen Thi Mong Ngoc (Faculty of International Relations - Communications)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Nguyen Huu Hoang Thi (Faculty of International Relations - Communications)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Ms. Phan Thi Anh Nga (Faculty of Foreign Languages)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. La Nhu Hai (Faculty of Information Technology)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Ho Quoc Nguyen (Director of Media Center - TCSC)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Do Duc Anh (Specialist at Center for Business Relation and Student Support)<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"bg-blue-50\/70 border border-blue-100 p-6 lg:p-8 rounded-2xl shadow-sm\">\n <div class=\"font-bold text-huflit-blue mb-5 flex items-center text-xl lg:text-2xl\">\n <i class=\"fas fa-building text-blue-600 mr-3 text-2xl\"><\/i> TransViet Cargo Management Board\n <\/div>\n <ul class=\"text-slate-700 space-y-4\">\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Mr. Nguyen Hoang Long<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Vice Director of MKT & BD<\/span>\n <\/li>\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Mr. Nguyen Thanh Toan<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Vice Director of Commercial<\/span>\n <\/li>\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Ms. Nguyen Minh Hieu<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Director of Admin\/HR & Planning<\/span>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n \n <h2>2. In-depth Discussion: AI in Communications and Strategic Transformation<\/h2>\n <p>\n During the working session, TransViet Cargo representatives presented practical case studies stemming from the company's real-world operational perspective and needs. The discussion focused on two core thematic axes:\n <\/p>\n\n \n <div class=\"bg-orange-50\/80 border border-orange-200 p-8 rounded-2xl my-8 not-prose shadow-sm w-full\">\n <h3 class=\"text-2xl lg:text-3xl font-bold text-orange-900 mb-6 flex items-center\">\n <i class=\"fas fa-lightbulb text-orange-500 mr-3 text-3xl\"><\/i> Key Professional Discussion Focus:\n <\/h3>\n <div class=\"space-y-6 text-lg lg:text-xl text-slate-700\">\n <div class=\"flex items-start bg-white p-6 rounded-xl border border-orange-100 shadow-sm\">\n <div class=\"bg-orange-500 text-white w-10 h-10 rounded-full flex items-center justify-center font-bold text-lg mr-4 flex-shrink-0 mt-1\">1<\/div>\n <div>\n <strong class=\"text-slate-900 block mb-2 text-xl lg:text-2xl\">Application of AI in Corporate Communications:<\/strong>\n Analyzing practical AI models and tools currently applied in operations; methods for quantifying communication effectiveness when implementing AI, and determining the role of personnel in this process.\n <\/div>\n <\/div>\n <div class=\"flex items-start bg-white p-6 rounded-xl border border-orange-100 shadow-sm\">\n <div class=\"bg-orange-500 text-white w-10 h-10 rounded-full flex items-center justify-center font-bold text-lg mr-4 flex-shrink-0 mt-1\">2<\/div>\n <div>\n <strong class=\"text-slate-900 block mb-2 text-xl lg:text-2xl\">Risk Management and Strategic Transformation:<\/strong>\n Evaluating potential risks when exploiting AI, while discussing solutions to help businesses proactively adapt to fluctuations and challenges from the external environment.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n The HUFLIT delegation of lecturers raised many thought-provoking questions, bridging academic and training perspectives with market realities, creating a lively and highly practical discussion atmosphere.\n <\/p>\n\n \n <div class=\"my-10 not-prose w-full\">\n <img decoding=\"async\" src=\"https:\/\/careerhub.huflit.edu.vn\/wp-content\/publicmedia\/2026\/08\/transviet02-scaled.jpg\" alt=\"Roundtable discussion between HUFLIT and TransViet Cargo\" class=\"w-full h-80 sm:h-[450px] object-cover rounded-2xl shadow-md\">\n <p class=\"text-lg text-slate-500 text-center mt-3 italic\">Overview of the in-depth roundtable discussion on integrating real-world case studies into lectures<\/p>\n <\/div>\n\n \n <h2>3. Field Trip and Opening Opportunities for Sustainable Cooperation<\/h2>\n <p>\n Following the in-depth discussion session, the HUFLIT delegation toured the actual working environment at the TransViet Cargo headquarters. This activity helped lecturers better update themselves on the actual working environment within the Logistics and Logistics Marketing industries.\n <\/p>\n <p>\n The Case Study Lab #02 program not only provided invaluable practical perspectives for teaching at HUFLIT but also reaffirmed the university's commitment to accompanying and closely connecting with the business community.\n <\/p>\n\n \n <h2>4. Overview Introduction to the Case Study Lab Project<\/h2>\n \n \n <div class=\"bg-gradient-to-br from-slate-900 via-huflit-blue to-blue-950 text-white p-8 sm:p-10 rounded-3xl my-10 not-prose shadow-xl relative overflow-hidden w-full\">\n <div class=\"relative z-10\">\n <div class=\"flex items-center space-x-5 mb-8\">\n <div class=\"w-14 h-14 bg-huflit-orange rounded-xl flex items-center justify-center text-white font-extrabold text-2xl shadow-md\">\n <i class=\"fas fa-flask\"><\/i>\n <\/div>\n <div>\n <h3 class=\"text-3xl lg:text-4xl font-extrabold text-white m-0 tracking-tight\">Business Case Study Project<\/h3>\n <p class=\"text-lg lg:text-xl text-white font-medium m-0 uppercase tracking-widest mt-2\">Case Study Lab | HUFLIT Career Hub<\/p>\n <\/div>\n <\/div>\n\n <p class=\"text-white text-xl lg:text-2xl leading-relaxed mb-10\">\n The <strong>Case Study Lab Project<\/strong> initiated by the Center for Business Relation and Student Support (Brass Center) of Ho Chi Minh City University of Foreign Languages - Information Technology aims to create an in-depth networking forum between HUFLIT Lecturers and Industry Experts and Business Leadership.\n <\/p>\n\n <div class=\"grid grid-cols-1 md:grid-cols-3 gap-6 mb-10\">\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-graduation-cap text-orange-400 mr-3\"><\/i> Practicizing Lesson Plans\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">Promptly integrating business data and real-world problem sets into syllabi and lectures.<\/p>\n <\/div>\n\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-clock text-orange-400 mr-3\"><\/i> Converting Activity Hours\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">Each working session is converted into <strong>+02 hours<\/strong> of professional activity for Lecturers.<\/p>\n <\/div>\n\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-bus text-orange-400 mr-3\"><\/i> Logistics Support\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">The university arranges 2-way shuttle transportation and issues Certificates of Participation to Lecturers.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"pt-8 border-t border-white\/15 flex flex-col md:flex-row items-center justify-between gap-6\">\n <span class=\"text-lg lg:text-xl text-white text-center md:text-left\">Find out more detailed information and the schedule for upcoming editions at:<\/span>\n <a href=\"https:\/\/careerhub.huflit.edu.vn\/case-study-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"inline-flex items-center bg-huflit-orange hover:bg-orange-600 text-white font-bold px-8 py-4 rounded-xl text-lg lg:text-xl transition shadow-lg whitespace-nowrap\">\n <i class=\"fas fa-external-link-alt mr-3\"><\/i> Case Study Lab Portal\n <\/a>\n <\/div>\n <\/div>\n <div class=\"absolute -right-12 -bottom-12 w-72 h-72 bg-orange-500\/10 rounded-full blur-3xl pointer-events-none\"><\/div>\n <\/div>\n <\/div>\n\n <\/article>\n <\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters, conducting an in-depth discussion on the application of artificial intelligence (AI) in corporate communications and strategic transformation solutions in the aviation transport sector<\/p>\n","protected":false},"author":1,"featured_media":89035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn","description":"HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters, conducting an in-depth discussion on the application of artifi"},"footnotes":""},"categories":[62],"tags":[],"class_list":["post-89034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chua-phan-loai"],"acf":[],"yoast_head":"\n<title>Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn<\/title>\n<meta name=\"description\" content=\"Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/careerhub.huflit.edu.vn\/en\/case-study-lab-02-practical-research-at-transviet-cargo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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\n\t\t\t\t\t\n\n\n \n \n HUFLIT Collaborates With TransViet Cargo In The Case Study Lab #03 Program - HUFLIT Career Hub<\/title>\n \n \n <script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n <script>\n tailwind.config = {\n theme: {\n extend: {\n colors: {\n huflit: {\n blue: '#1e3a8a',\n darkblue: '#0f172a',\n lightbg: '#f8fafc',\n orange: '#f97316',\n hoverorange: '#ea580c'\n }\n },\n fontFamily: {\n sans: ['Inter', 'sans-serif']\n }\n }\n }\n }\n <\/script>\n\n \n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n <link href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.4.0\/css\/all.min.css\" rel=\"stylesheet\">\n\n <style>\n body { font-family: 'Inter', sans-serif; }\n .prose p { margin-bottom: 1.5rem; line-height: 1.8; color: #334155; }\n \/* Increased font-size for Heading tags inside content *\/\n .prose h2 { color: #1e3a8a; font-weight: 800; font-size: 2.15rem; margin-top: 2.75rem; margin-bottom: 1.25rem; border-left: 6px solid #f97316; padding-left: 1rem; line-height: 1.35; }\n .prose h3 { color: #0f172a; font-weight: 700; font-size: 1.65rem; margin-top: 2rem; margin-bottom: 1rem; }\n .prose ul { list-style-type: disc; padding-left: 1.75rem; margin-bottom: 1.5rem; }\n .prose li { margin-bottom: 0.75rem; color: #475569; }\n <\/style>\n<\/head>\n<body class=\"bg-slate-50 text-slate-800 antialiased\">\n\n \n <div class=\"w-full px-0 py-6\">\n \n \n <article class=\"bg-white p-6 sm:p-10 lg:p-12 rounded-3xl shadow-sm border border-slate-100 w-full\">\n \n \n <h1 class=\"text-2xl sm:text-4xl lg:text-5xl font-extrabold text-huflit-blue leading-tight mb-8\">\n HUFLIT Collaborates With TransViet Cargo In Case Study Lab #02 Program: Bridging Teaching And Business Practice\n <\/h1>\n\n \n <div class=\"bg-blue-50\/70 border-l-4 border-huflit-blue p-6 lg:p-8 rounded-r-2xl mb-10\">\n <p class=\"text-slate-700 font-medium text-xl sm:text-2xl lg:text-3xl leading-relaxed italic m-0\">\n HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters. The working session focused on in-depth discussions regarding the application of artificial intelligence (AI) in corporate communications and strategic transformation solutions to adapt to market fluctuations.\n <\/p>\n <\/div>\n\n \n <div class=\"mb-10 overflow-hidden rounded-2xl shadow-lg border border-slate-100\">\n <img decoding=\"async\" src=\"https:\/\/careerhub.huflit.edu.vn\/wp-content\/publicmedia\/2026\/08\/transviet01-scaled.jpg\" alt=\"HUFLIT working delegation at TransViet Cargo\" class=\"w-full h-80 sm:h-[450px] lg:h-[550px] object-cover transform hover:scale-105 transition duration-500\">\n <div class=\"bg-slate-900 text-slate-300 text-lg p-4 text-center italic\">\n <i class=\"fas fa-camera mr-1\"><\/i> HUFLIT Lecturers and TransViet Cargo Management Board exchanging directly at the company headquarters\n <\/div>\n <\/div>\n\n \n <div class=\"prose max-w-none text-slate-700 text-xl lg:text-2xl w-full\">\n <p>\n To narrow the gap between teaching theory and operational practice at enterprises, <strong>Ho Chi Minh City University of Foreign Languages - Information Technology (HUFLIT)<\/strong> coordinated with <strong>TransViet Cargo<\/strong> to organize the <strong>Case Study Lab #03<\/strong> program on May 20, 2026.\n <\/p>\n <p>\n The event served as a practical professional exchange forum between HUFLIT lecturers, administrative staff, and TransViet Cargo's senior leadership around the topic: <em>\"Application of AI in Corporate Communications and Strategic Adaptation to External Challenges\"<\/em>.\n <\/p>\n\n \n <h2>1. Overview of the Case Study Lab #02 Program<\/h2>\n <p>\n The program took place from 8:30 to 11:15 on May 20, 2026 at the TransViet Cargo headquarters (Vietnam Airlines Building, 108 Hong Ha, Tan Son Hoa Ward, HCMC).\n <\/p>\n\n \n <div class=\"grid grid-cols-1 md:grid-cols-2 gap-6 my-8 not-prose w-full\">\n <div class=\"bg-slate-50 border border-slate-200 p-6 lg:p-8 rounded-2xl shadow-sm\">\n <div class=\"font-bold text-huflit-blue mb-5 flex items-center text-xl lg:text-2xl\">\n <i class=\"fas fa-user-graduate text-orange-500 mr-3 text-2xl\"><\/i> Participating HUFLIT Delegates\n <\/div>\n <ul class=\"text-lg lg:text-xl text-slate-600 space-y-4\">\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Pham The Chau (Faculty of Foreign Languages)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Ms. Nguyen Thi Mong Ngoc (Faculty of International Relations - Communications)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Nguyen Huu Hoang Thi (Faculty of International Relations - Communications)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Ms. Phan Thi Anh Nga (Faculty of Foreign Languages)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. La Nhu Hai (Faculty of Information Technology)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Ho Quoc Nguyen (Director of Media Center - TCSC)<\/li>\n <li class=\"flex items-center\"><i class=\"fas fa-angle-right text-orange-400 mr-2\"><\/i> Mr. Do Duc Anh (Specialist at Center for Business Relation and Student Support)<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"bg-blue-50\/70 border border-blue-100 p-6 lg:p-8 rounded-2xl shadow-sm\">\n <div class=\"font-bold text-huflit-blue mb-5 flex items-center text-xl lg:text-2xl\">\n <i class=\"fas fa-building text-blue-600 mr-3 text-2xl\"><\/i> TransViet Cargo Management Board\n <\/div>\n <ul class=\"text-slate-700 space-y-4\">\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Mr. Nguyen Hoang Long<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Vice Director of MKT & BD<\/span>\n <\/li>\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Mr. Nguyen Thanh Toan<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Vice Director of Commercial<\/span>\n <\/li>\n <li class=\"p-4 bg-white rounded-xl border border-blue-100\">\n <span class=\"font-bold text-slate-800 block text-lg lg:text-xl\">Ms. Nguyen Minh Hieu<\/span>\n <span class=\"text-slate-500 text-base lg:text-lg\">Director of Admin\/HR & Planning<\/span>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n \n <h2>2. In-depth Discussion: AI in Communications and Strategic Transformation<\/h2>\n <p>\n During the working session, TransViet Cargo representatives presented practical case studies stemming from the company's real-world operational perspective and needs. The discussion focused on two core thematic axes:\n <\/p>\n\n \n <div class=\"bg-orange-50\/80 border border-orange-200 p-8 rounded-2xl my-8 not-prose shadow-sm w-full\">\n <h3 class=\"text-2xl lg:text-3xl font-bold text-orange-900 mb-6 flex items-center\">\n <i class=\"fas fa-lightbulb text-orange-500 mr-3 text-3xl\"><\/i> Key Professional Discussion Focus:\n <\/h3>\n <div class=\"space-y-6 text-lg lg:text-xl text-slate-700\">\n <div class=\"flex items-start bg-white p-6 rounded-xl border border-orange-100 shadow-sm\">\n <div class=\"bg-orange-500 text-white w-10 h-10 rounded-full flex items-center justify-center font-bold text-lg mr-4 flex-shrink-0 mt-1\">1<\/div>\n <div>\n <strong class=\"text-slate-900 block mb-2 text-xl lg:text-2xl\">Application of AI in Corporate Communications:<\/strong>\n Analyzing practical AI models and tools currently applied in operations; methods for quantifying communication effectiveness when implementing AI, and determining the role of personnel in this process.\n <\/div>\n <\/div>\n <div class=\"flex items-start bg-white p-6 rounded-xl border border-orange-100 shadow-sm\">\n <div class=\"bg-orange-500 text-white w-10 h-10 rounded-full flex items-center justify-center font-bold text-lg mr-4 flex-shrink-0 mt-1\">2<\/div>\n <div>\n <strong class=\"text-slate-900 block mb-2 text-xl lg:text-2xl\">Risk Management and Strategic Transformation:<\/strong>\n Evaluating potential risks when exploiting AI, while discussing solutions to help businesses proactively adapt to fluctuations and challenges from the external environment.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n The HUFLIT delegation of lecturers raised many thought-provoking questions, bridging academic and training perspectives with market realities, creating a lively and highly practical discussion atmosphere.\n <\/p>\n\n \n <div class=\"my-10 not-prose w-full\">\n <img decoding=\"async\" src=\"https:\/\/careerhub.huflit.edu.vn\/wp-content\/publicmedia\/2026\/08\/transviet02-scaled.jpg\" alt=\"Roundtable discussion between HUFLIT and TransViet Cargo\" class=\"w-full h-80 sm:h-[450px] object-cover rounded-2xl shadow-md\">\n <p class=\"text-lg text-slate-500 text-center mt-3 italic\">Overview of the in-depth roundtable discussion on integrating real-world case studies into lectures<\/p>\n <\/div>\n\n \n <h2>3. Field Trip and Opening Opportunities for Sustainable Cooperation<\/h2>\n <p>\n Following the in-depth discussion session, the HUFLIT delegation toured the actual working environment at the TransViet Cargo headquarters. This activity helped lecturers better update themselves on the actual working environment within the Logistics and Logistics Marketing industries.\n <\/p>\n <p>\n The Case Study Lab #02 program not only provided invaluable practical perspectives for teaching at HUFLIT but also reaffirmed the university's commitment to accompanying and closely connecting with the business community.\n <\/p>\n\n \n <h2>4. Overview Introduction to the Case Study Lab Project<\/h2>\n \n \n <div class=\"bg-gradient-to-br from-slate-900 via-huflit-blue to-blue-950 text-white p-8 sm:p-10 rounded-3xl my-10 not-prose shadow-xl relative overflow-hidden w-full\">\n <div class=\"relative z-10\">\n <div class=\"flex items-center space-x-5 mb-8\">\n <div class=\"w-14 h-14 bg-huflit-orange rounded-xl flex items-center justify-center text-white font-extrabold text-2xl shadow-md\">\n <i class=\"fas fa-flask\"><\/i>\n <\/div>\n <div>\n <h3 class=\"text-3xl lg:text-4xl font-extrabold text-white m-0 tracking-tight\">Business Case Study Project<\/h3>\n <p class=\"text-lg lg:text-xl text-white font-medium m-0 uppercase tracking-widest mt-2\">Case Study Lab | HUFLIT Career Hub<\/p>\n <\/div>\n <\/div>\n\n <p class=\"text-white text-xl lg:text-2xl leading-relaxed mb-10\">\n The <strong>Case Study Lab Project<\/strong> initiated by the Center for Business Relation and Student Support (Brass Center) of Ho Chi Minh City University of Foreign Languages - Information Technology aims to create an in-depth networking forum between HUFLIT Lecturers and Industry Experts and Business Leadership.\n <\/p>\n\n <div class=\"grid grid-cols-1 md:grid-cols-3 gap-6 mb-10\">\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-graduation-cap text-orange-400 mr-3\"><\/i> Practicizing Lesson Plans\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">Promptly integrating business data and real-world problem sets into syllabi and lectures.<\/p>\n <\/div>\n\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-clock text-orange-400 mr-3\"><\/i> Converting Activity Hours\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">Each working session is converted into <strong>+02 hours<\/strong> of professional activity for Lecturers.<\/p>\n <\/div>\n\n <div class=\"bg-white\/10 backdrop-blur-md p-6 rounded-2xl border border-white\/10\">\n <div class=\"text-white font-bold text-xl mb-3 flex items-center\">\n <i class=\"fas fa-bus text-orange-400 mr-3\"><\/i> Logistics Support\n <\/div>\n <p class=\"text-lg text-white leading-relaxed\">The university arranges 2-way shuttle transportation and issues Certificates of Participation to Lecturers.<\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"pt-8 border-t border-white\/15 flex flex-col md:flex-row items-center justify-between gap-6\">\n <span class=\"text-lg lg:text-xl text-white text-center md:text-left\">Find out more detailed information and the schedule for upcoming editions at:<\/span>\n <a href=\"https:\/\/careerhub.huflit.edu.vn\/case-study-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"inline-flex items-center bg-huflit-orange hover:bg-orange-600 text-white font-bold px-8 py-4 rounded-xl text-lg lg:text-xl transition shadow-lg whitespace-nowrap\">\n <i class=\"fas fa-external-link-alt mr-3\"><\/i> Case Study Lab Portal\n <\/a>\n <\/div>\n <\/div>\n <div class=\"absolute -right-12 -bottom-12 w-72 h-72 bg-orange-500\/10 rounded-full blur-3xl pointer-events-none\"><\/div>\n <\/div>\n <\/div>\n\n <\/article>\n <\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters, conducting an in-depth discussion on the application of artificial intelligence (AI) in corporate communications and strategic transformation solutions in the aviation transport sector<\/p>\n","protected":false},"author":1,"featured_media":89035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn","description":"HUFLIT successfully organized the Case Study Lab #02 program at the Transviet Cargo headquarters, conducting an in-depth discussion on the application of artifi"},"footnotes":""},"categories":[62],"tags":[],"class_list":["post-89034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chua-phan-loai"],"acf":[],"yoast_head":"\n<title>Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn<\/title>\n<meta name=\"description\" content=\"Case Study Lab #02: Practical Research at Transviet Cargo - Careerhub.huflit.edu.vn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/careerhub.huflit.edu.vn\/en\/case-study-lab-02-practical-research-at-transviet-cargo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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